ADVERTISING AND MEDIA MIX

Advertising and media mix: TV, radio, outdoor and digital

A new media mix to get more from yesterday’s investment: we plan traditional and digital media together and move budget spent poorly to the platforms that perform.

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WHAT WE DO

  • Traditional mediaMediaset, Rai, Sky, press, radio and outdoor, planned against the same goals as digital.
  • Digital mediaYouTube, Instagram, TikTok, Spotify and Google, optimised daily.
  • Lead generationCampaigns and conversion tracking to bring qualified leads to the sales team.
  • GeotargetingCampaigns around stores or events, to bring people to physical locations.

REAL CASES

Tiscali · Onlife

Tiscali · Onlife

Tiscali’s big comeback, as powerful as its new fibre.

We created and produced the TV and digital spot, then ran lead generation and conversions on social and Google Search for fibre: better-qualified leads and cost per contract reduced beyond expectations.

Significantly lower cost per contract*

Jumanji – The Next Level

Jumanji – The Next Level

The cinema one kilometre from home.

For the launch of Jumanji – The Next Level, geo-targeted campaigns 1–3 km from the cinemas: from the smartphone screen to a seat at the cinema around the corner.

Almost $14M at the Italian box office

Alfa Romeo · Sauber F1 Team

Alfa Romeo · Sauber F1 Team

An Italian brand on the world’s grid.

Alfa Romeo’s return to Formula 1 with Sauber: the event at the Arese Museum with the management and a digital campaign updated in real time, before and after the announcement.

Millions of people in a few hours

FAQ

What does optimising the media mix mean?

It means comparing channels against the same goal and moving budget from what performs worse to what performs better, without necessarily spending more.

Do you handle TV ads too?

Yes: we create and produce TV and digital spots and plan them together with online campaigns.

Are you a Google Partner?

Yes, 3V Agency is a Google Partner and a strategic agency recognised by TikTok for Business.

FREE CONSULTATION

Let’s talk about your next project.

Tell us what you want to promote: we reply within 48 working hours with an idea and an estimate.

  1. 1
    Fill in the formIt takes two minutes.
  2. 2
    We reply within 48 hoursA manager from our team, not an auto-reply.
  3. 3
    Call and proposalIdea, budget and timing, no strings attached.

or write to info@3vagency.com

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