PRODUCT PLACEMENT

Product placement and artist collaborations

We bring brands into music, music videos and entertainment without betraying the artist: placements, capsule collections and collaborations people actually want to watch.

Book a free consultation

WHAT WE DO

  • Music video placementThe brand becomes part of the video’s story, in agreement with the artist and the creative direction.
  • Capsule collectionsProducts co-created by brand and artist, with launch, pop-ups and content.
  • Sport and musicTeams, artists and brands together in one communication project.
  • AmplificationEvery collaboration is boosted with YouTube and social ads.

REAL CASES

Burger King × Danti, Raf & Fabio Rovazzi

Burger King × Danti, Raf & Fabio Rovazzi

A music video shot on Street View, with the restaurants inside.

The “Liberi” video uses Google Street View to bring together three artists filmed in different countries: we placed Burger King restaurants without touching the art direction, then pushed the video with advertising.

The brand inside the music video like you’ve never seen it

Shiva × Alviero Martini 1A Classe

Shiva × Alviero Martini 1A Classe

The map of Milan goes sold out.

Alviero Martini 1A Classe and Shiva, four hands: the historic Geo Map redrawn on the artist’s Milan. At launch, a pop-up store and a live bag-signing with Shiva.

Capsule sold out

Bresh × Genoa CFC

Bresh × Genoa CFC

When a song becomes a team’s anthem.

With Genoa CFC’s marketing team we turned the “Guasto d’amore” video into a placement operation, then pushed it on YouTube and Instagram.

#1 Spotify Top 50 · YouTube Top 100 after 3 months

FAQ

Does product placement in music videos work?

It works when the brand is part of the story, not an interruption: that’s why we build it with the artist and then push it with advertising.

How does a capsule collection with an artist come about?

From the meeting of the brand’s and the artist’s identities: concept, product, launch and events, as with Alviero Martini 1A Classe and Shiva.

FREE CONSULTATION

Let’s talk about your next project.

Tell us what you want to promote: we reply within 48 working hours with an idea and an estimate.

  1. 1
    Fill in the formIt takes two minutes.
  2. 2
    We reply within 48 hoursA manager from our team, not an auto-reply.
  3. 3
    Call and proposalIdea, budget and timing, no strings attached.

or write to info@3vagency.com

You are…
What are you interested in? (optional)
Book a free consultationWhatsApp
soon