About the Project

Guasto d'Amore is a song by Bresh (born Andrea Brasi) full of emotion and feeling toward his favorite team and his city. Born casually from an improvisation on the beaches of Genoa, Bresh has given all Genoa CFC fans a de facto anthem worthy of the club's 100-year history.

Digital Ads

The promotional activity carried out on Guasto d'Amore aimed toward achieving ambitious record results through social media campaigns while enhancing genuine product placement through YouTube Ads campaigns. The song reached the top of Spotify's Top 50 chart, while the YouTube video was still within the 100 most viewed music videos on YouTube three months after release.

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Placement

3V Agency in conjunction with the artist's team involved the marketing department of Genoa CFC to elevate the positioning of the official video and make the music project subject of the memorable collaboration. Genoa's team immediately loved the song, sincerely appreciating the lyrics and the artist's personal story. The synergy between the world of music and soccer resulted in the achievement of extraordinary goals making this project one of the most successful product placement activities in 2023.

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