About the Project

Alfa Romeo, a brand that has been an irreplaceable protagonist in the history of automobile and motor sports thanks in part to its historic collaboration with Enzo Ferrari, known for later being the founder of the famous Scuderia Ferrari, is returning to the world's most famous competition, Formula 1. Alfa Romeo's return to F1 was accomplished through the strategic partnership with the Scuderia Sauber F1 Team. This step represented a new milestone in the century-old history of the Italian automotive brand.

Event Promo & Amplification

The 3V Agency team supported the announcement of Alfa Romeo's return to Formula 1 both physically by participating in the historic event that took place at the Alfa Romeo Museum in Arese together with the most important representatives of the FIA (International Automobile Federation) and the car manufacturer's management, and digitally by implementing a structured digital activity. The objective of the promotional activity implemented before and after the event was to maximize outreach to all F1 fans and fans of the brand with a tailored strategy updated in real time. Within hours, the adverts we developed reached millions of users and created a significant volume of interactions with the client's social profiles.

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