All The Advertising Formats To Achieve Your Goals

Knowing how to identify the goals you want to achieve is fundamental for the success of the advertising campaign.
Thanks to the constant optimization of our algorithm that analyzes and identifies in real time the ad that performs the best, we are able to offer you the right format from our selection. The latter, is in fact increasingly oriented towards users’ continuous needs.

A specific advertising format will be chosen depending on the action you want people to perform when they see your ad. Examples of actions can be: listen to your music on a streaming platform, subscribe to your channel, watch your video and more. 3V Agency facilitates innovation by dedicating itself to the analysis of trends that elucidate the optimal scheme for the success of your advertising campaign at the lowest possible cost.

Facebook & Instagram

Facebook & Instagram

We communicate your content efficiently by guaranteeing you qualified media coverage.

The "Link Ad" is an advertising tool that uses the "Dark Post" format.
Dark Posts are advertisements that appear uniquely on the targeted users’ feed. Nevertheless, they don’t get posted on the Instagram and Facebook feed of the creator of the post.
The format has been specifically designed to transmit more direct commercial messages without compromising the aesthetics of the Social channels and the publishing strategy implemented by the customer.
The “Call to action” available (Shop now, Learn more, Sign up, Book now or Download) will immediately send people to the destinations or experiences available in that advertising post.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Type of file: jpg or png, gif, mov or mp4
Format: 1200X628px / 1200X1200px
Max size: 30MB (photo) / 4GB (video)
Max Recommended Length: 2 Minutes
Max Characters Length: 125 Letters

The "Carousel" is an advertising tool that uses the "Dark Post" format.
Dark Posts are advertisements that appear uniquely on the targeted users’ feed. Nevertheless, they don’t get posted on the Instagram and Facebook feed of the creator of the post.
Particularly suitable for an e-commerce campaign, the Carousel format allows the creation of an ad-content with up to ten images or videos and the possibility to connect every single content to a different link.
More space for your advertisement enables you to show different products, services and promotions. Or else tell the story of your brand through the Carousel in a unique and creative way.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Minimum number of units: 2
Max number of units: 10
Type of file: jpg or png, gif, mov or mp4
Format for each unit: 1200X1200px
Max size for each unit: 30MB (photo) / 4GB (video)
Max Recommended Length: 2 Minutes (FB) – 15/45sec (IG)
Max Characters Length: 125 Letters

The power Booster strategy is one of the leading services implied to increase brand awareness and the interactions of the promoted contents with the best performance possible.
Once the publication strategy on the Facebook page has been outlined, our technical team will link all the posted content to a single campaign structure. The latter, will be optimized on the basis of the performance and conversion rate of each content.

TECHNICAL SPECIFICATIONS
Free choice of the customer

The Fan Acquisition advertising format has been specifically designed by the Facebook platform to increase the number of fans on the page.
The algorithm will deliver the advertisements only to devices of users that share similarities with the customer’s business and brand.
The campaign goal is to create a solid and continuous fan base over time and increase the brand’s reputation.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Type of file: jpg or png, gif, mov or mp4
Format: 1200X628px / 1200X1200px
Max size: 30MB (photo) / 4GB (video)
Max Recommended Length for the Video: 2 Minutes
Max Characters Length: 125 Letters

The Lead Generation advertising format has been created to facilitate the collection of contacts inside Facebook’s universe (Facebook, Instagram, Messenger). These platforms have collected over time very detailed informations from users which allow us to optimize this process.
The user, by clicking on the link, will see a filled ‘Contacts acquisition’ form with his details, which will be eventually shared to the customer that created the ad.
For this type of campaign it will be necessary to enter the customer’s privacy policy as a guarantee of compliance with the European regulation of the GDPR.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Type of file: jpg or png, gif, mov or mp4
Format: 1200X628px / 1200X1200px / 1080X1920px
Max size: 30MB (photo) / 4GB (video)
Max Recommended Length: 2 Minutes (FB) – 15/45sec (IG)
Max Characters Length: 125 Letters

Stories Ad is currently the most innovative format within the platform. It takes up 100% of the screen’s visual space, capturing users’ attention in the promoted Stories. It is the most suitable format to create a strong emotional connection and to make the ad memorable in users' perception. The Data analysis conducted by 3V Agency outlined that Stories Ads are the most convenient advertisement in terms of cost/performance and they guarantee the highest degree of conversion rate. We recommend the use of high-impact creativity contents within the initial seconds of the ad, in order to increase the average number of “Swipe Up” or “Click”.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Type of file: jpg or png, gif, mov or mp4
Format: 1080X1920px
Max size: 30MB (photo) / 4GB (video)
Max Recommended Length: 15/45sec

Messenger Ad is an advertising format designed by the platform to optimize direct communication between the consumer and the Brand.
The advertisement appears uniquely on the users’ chat feed and they don’t get posted on the Instagram and Facebook feed of the creator of the post.
A click by the user will open a Messenger conversation with the Brand.
The user will have the opportunity to decide either to write to the Brand by selecting pre-set messages or by a traditional handwritten message.

TECHNICAL SPECIFICATIONS
Type of content: Photo/Video
Type of file: jpg or png, gif, mov or mp4
Format: 1200X628px / 1200X1200px
Max size: 30MB (photo) / 4GB (video)
Max Recommended Length: 2 Minutes
Max Characters Length: 125 Letters

Google & YouTube

Google & YouTube

Spread your video and get real views generated by real users. Certified and guaranteed by Google Ads.

Being in the right place at the right time is essential in a digital world.
Thanks to Google Search Ads, depending on the keywords used by the users, we will place your website in the upper section of Google’s results.
Our algorithm simultaneously compares millions of searches made by users and systematically selects the most profitable advertising spaces to purchase for the costumer.
Google processes an average of 3.5 billion searches every 24 hours, for this reason, being able to benefit only from the advantageous spaces available on the platform exponentially optimizes any investment.

TECHNICAL SPECIFICATIONS
Title: max 3 different titles, 30 letters each
Description: max 2 different descriptions, 90 letters each
URL: landing page

Thanks to the extension of the Lead Generation, it is now possible to collect users’ contacts and potential customers directly from Google advertisement. Lead Ads are placed inside the Google Search platform. After specific keywords will be entered by the users, the advertisement will be shown and it will allow users to leave their contacts in a few clicks through a form specifically designed by Google’s development team.

TECHNICAL SPECIFICATIONS
Title: max 3 different titles, 30 letters each
Description: max 2 different descriptions, 90 letters each
URL: landing page

Google Display network is one of the largest and most accurate conglomerate of websites specializing in every commercial sector.
Through careful targeting, our algorithm takes advantage of the precision of the platform to position advertisements on websites and landing pages.
This is achieved by selecting spaces based on the customer’s preferences, which allow the algorithm to consolidate the reputation of the product and to maintain the right positioning for the brand.

TECHNICAL SPECIFICATIONS
Type of content: Photo
Format: 300X250px – 728X90px
Max size: 100KB
URL:landing page

Google Call Ads are the most effective way to intercept users’ daily requests.
3V’s activity through Google Call Ads results in the placement of advertisements on certain searches made by users.
The great advantage of this format is the possibility to enable the action of making a call to a chosen number upon the click by a user.

TECHNICAL SPECIFICATIONS
Title: max 3 different titles, 30 letters each
Description: max 2 different descriptions, 90 letters each
URL: landing page

Nowadays, Youtube represents the major mean of online communication in Italy, with an average of more than 30 minutes of permanence on the platform each access.
The advertisement campaigns created through YouTube Ads appear before the beginning of certain video reproduced on the platform, in search results and in the home section of the platform.
Our algorithm optimizes the advertising activity on YouTube by selecting specific ad formats that aim not only at reducing the annoyance commonly related to sponsored content, but ultimately to strengthen their considerations towards the products that is being promoted.
This promotional strategy allows us to guarantee to the customer a minimum number of views loaded in the Youtube views counter.
All the results generated are guaranteed by Google and can be verified by the customer himself by accessing the YouTube Analytics area.

Our algorithm uses the Google Display Network and places ads exclusively on YouTube, thus excluding the possibility of any graphic error of the banner’s format.
3V YouTube Display Ads are placed on the right side of the screen above the “Related Videos” section together with a horizontal pop-up banner of the promoted content on the video that is currently being played

Spotify Audio Ad

Spotify Audio Ad

In Italy Spotify confirms its predominant position as a Streaming platform with more than 10 million monthly users.
Spotify Audio Ad, on air in few hours, Take advantage of the first italian Station Radio’s audience.

Spotify Audio Ad format appears between one song and another during the Free users listening session. Like the rado, the peculiarity of the format is the 30 seconds-last Audio spot. The main advantage, compare to the traditional radio, is the possibility for users to click the ad if they are impressed by the promotional message. The latter aspect is a turning point for audio advertising, where people are no longer just passive users but finally active users.

TECHNICAL SPECIFICATIONS
Component n.1: File Audio
Type of file: mp3 o wav
Audio length: max 30 seconds
File size: max 1MB
Call to action: max 30 letters

Component n.2: image
Image size: 640X640px
File size: max 200KB
URL click-through: it can be used only 1 destination URL

Spotify Reservation Buying Ad

Spotify Reservation Buying Ad

It is the largest music streaming platform in the world with over 200 million active users in 79 countries.

Remember to request the following advertising formats preferably two weeks before the start of the advertising campaign.

Streaming Ad Insertion (SAI) is a new technology allowing advertisers to buy spots inserted into podcasts while they’re being streamed by listeners.
With this new technology Spotify offers accurate data for planning and measure advertising campaigns (Impressions, Frequency, Reach, Device, Age, etc)

Audio ads are delivered between tracks during active sessions, so you’re sure your brand achieves 100% SOV (Share Of Voice). The audio format is delivered with a clickable Companion banner located in the cover area.

The Sponsored Session format gives your audience the opportunity to unlock 30 minutes of listening without advertising if they decide to watch the video of your brand.
Users can benefit from this session only if they actively watch the sponsored content. Afterwards, a companion banner will be issued, inviting the user to further engage and kick-start the 30-minute-free-session.

Video Takeover gives the brand access to an optimal experience on the app where all the ads are offered to connected users when they are involved or the app is in sight.
With the Video Takeover, your video is placed between tracks and during advertising breaks. It also includes an associated Companion banner that can be selected to extend the campaign.

Homepage Takeover offers the possibility to show your brand on the Spotify "Browse" page for 24 hours. The format supports Rich Media. In this way, the brand and the artist will be able to involve users through interactive elements, capturing their full attention.

Reach your audience with ads created for maximum visibility. The Overlay is offered when the users return to the Spotify app, ensuring maximum brand impact. The immersive banner is selectable and directs traffic to the destination URL of your brand.

Extend your campaign coverage in a brand-safe environment: your message will be the only one displayed for 30 seconds. LeaderBoards are selectable and can only be published when Spotify is open on the screen.

TikTok

TikTok

Share your creativity on the most influential social media for music videos of the moment.

TikTok has quickly become one of the most popular social networks on the net.
TikTok is the deal platform to connect with new generations by using their way to communicate and get excited.
Video sponsorship on TikTok guarantees the increase in the reputation of the user’s profile by offering the opportunity to portray the distinctive features of its contents.